The upcoming Pakistan-India clashes in the Asia Cup 2025 have not only doubled the excitement of fans but also pushed sponsorship and advertising rates to record levels.
According to Indian media, the cost of advertising during a Pakistan-India match has skyrocketed. A 10-second television commercial now costs ₹1.6 million, while the rate for a co-presenting partnership has been set at ₹180 million. Similarly, the associate partnership rate is fixed at ₹1.3 million, and the advertisement package is priced at ₹44.8 million.
Reports further indicate that digital advertising rates have also surged. Co-presenting and highlights partner slots are available at ₹300 million each, while the co-powered package is priced at ₹180 million. Broadcasters expect record-breaking viewership for this edition of the Asia Cup.
The Asia Cup will kick off on September 9 in the United Arab Emirates, where Pakistan and India have been placed in the same group. The highly anticipated group-stage clash is scheduled for September 14. If both teams advance, a Super Four encounter is set for September 21, and should they reach the final, a third Pakistan-India showdown could take place — turning the tournament into a historic spectacle.
